Below is the schedule of events included in the paid conference program.

Tuesday, January 11

4:00PM – 7:00PM
Vendor Showcase Viewing

7:30PM – 11:00PM | Summit Extravaganza*
Reception, Dinner and Awards Event at Cowboys Stadium
*separate registration fee required

Wednesday, January 12

8:00AM – 9:30AM | Breakfast General Session
Security & Mobile Applications
Integration of security systems with mobile device for control, alerts and viewing of live video surveillance is on the rise. In this session, we’ll look at some of the most compelling and lucrative applications and help you understand how to move your company with this wave of the future. *This session qualifies for 0.1 NTS CEU Credits.

12:00PM – 1:30PM | Lunch General Session
Electronic Security: MegaTrends
ESA is planning an annual study of its members to determine the major technology and business practice trends that are driving electronic security integration and monitoring companies. This session reveals the mega-trends with interpretation and anecdotal supports from some of the industry’s leading observers. *This session qualifies for 0.1 NTS CEU Credits.

1:45PM - 3:00PM | Seminar
Running a Profitable Service & Maintenance Business
From packaging, price structure and contracts to dispatch, field management and training, we’ll cover the keys to developing a strong, profitable service business. The invaluable techniques we teach will help you improve revenues, customer satisfaction and company valuation. *This session qualifies for 0.1 NTS CEU Credits.

3:15PM – 4:30PM | Seminar
Residential Systems Integration – Products, Packaging, Financing, Models
Granted the value of the monitoring contract is enticing, but should your residential model really be limited to just alarm systems. Homeowners want so much from installing companies including fire, keyless entry and video surveillance on the security side of things along with very marketable, high margin custom products such as multi-room audio, lighting control and surround-sound audio. What can you add to your residential offer to increase revenue, installation margin and even recurring revenue? This session offers answers. *This session qualifies for 0.1 NTS CEU Credits.

4:45PM – 6:00PM | Seminar
Effective Employee Recognition Programs
How do you keep your employees productive and company culture positive? A key factor is your recognition programs. In this session, we’ll look at proven technique for incentivizing achievement and excellence among your staff. People are the key to a successful electronic security company and good recognition programs are one of the key ways to keep people performing, growing and engaged. *This session qualifies for 0.1 NTS CEU Credits.

6:00PM – 7:30PM
ESA Diamond Beer Bonanza

Thursday, January 13

7:45AM – 8:50AM | Breakfast General Session
Strength in a Weak Economy
A hit to profits is usually preceded by a hit to sales. In a weak economy, most organizations’ sales suffer early on. Yet, often management teams react too slowly and without a strategy that focuses on the real problem. For the past 30 years, Carter Schelling has been working with numerous market leaders on a one on one consultation basis while also addressing larger groups on key strategies. If you are willing to shift the very paradigms of your thinking, to act forcefully, and to aim high, Carter will demonstrate the success your business can achieve even in a weak economy. Strength In A Weak Economy will guide you through the challenges and opportunities of the New Economy beginning with advanced sales strategies to win and maintain the “right” customers. His presentation is engaging, fast-paced, and entertaining. *This session qualifies for 0.1 NTS CEU Credits.

9:00AM – 11:45AM | Seminar
Information Age Marketing: Using the Web, Email Marketing and Social Media To Generate Leads and Sales
with Roundtable Discussions
Today’s security industry leaders are increasingly turning to online and technology-based tools and techniques to get the job of lead and sales generation done. This presentation provides both a vision of the ideal information age marketing platform for integrators and a number of real world examples of what your peer companies are doing well today. You’ll see how websites, e-mail marketing, social media platforms and CRM systems can be leveraged to generate leads, build trust, and manage the sales process for awesome results. After the presentation brainstorm with industry colleagues in roundtable discussions that will help you understand how to apply these principles in your own business. *This session qualifies for 0.2 NTS CEU Credits.

12:00PM – 1:30PM | Lunch General Sessions
Awesome Alchemy: Turning Public Safety Connections Into Gold
With the ongoing debates about response, many of us look with fear at relationships with law enforcement and fire officials. A totally glass half-full approach. It’s far better to look at public safety as your allies in providing total security solutions to customers, and with the right kind of attitude and approach you can frequently turn public safety allies into business development assets for your company. In this session, we learn from leading companies how such relationships are built and converted into leads and endorsements. *This session qualifies for 0.1 NTS CEU Credits.

6:00PM – 7:00PM
ESA Silver Finale Reception