ESI Forum's Executive-Level Education Lends Competitive Edge to Integrators

November 4, 2011 – The ESI Forum, being held January 9-12 in Irving, TX, will offer security integrators three days of business strategizing, networking and quality vendor contact. With hot topics being addressed, like security opportunities in the residential market, attendees are sure to gain a competitive edge to leverage throughout 2012.

Electronic security companies large and small agree the future of the residential market is rapidly changing from an alarm-only game to a broader set of security and non-security products and services. Consumer interest, threats of residential attrition spurred by the demise of POTS and, most importantly, the arrival of residential RMR opportunities that reach beyond alarms are contributing to this once-in-a-generation sea change.

"Times are changing — and quickly. We're seeing an important shift in the industry, which could open many avenues of profit for security integration companies," said Heather Klotz-Young, Senior Editor of SDM and smartHOME Magazines. "I'm very excited about this session, which I believe will unveil a lot of valuable insight for integrators."

In the Forum's general session luncheon, "ESA Home Integrator—A New Vision for the Residential Market," panelists, moderated by Klotz-Young, will review the taxonomy of products and services that can be part of the future mix, with a special focus on those that can generate RMR and be positioned as a legitimate part of a security company’s brand promise.

Attendees will hear from panelists who are making great progress in this area, including:

• Jim Boots, VP Residential Sales, ASG Security
• Bill Graham, Sr. VP Sales and Marketing, Guardian Protection Services
• Robert McDonald, Residential Manager, Vintage Security

This cutting-edge session will also release details about a new ESA consumer education initiative designed to generate new residential leads for ESA member companies.

REGISTRATION
Security integrators can attend all that the ESI Forum and its co-located ESA Leadership Summit offers for $695. Attendees can also opt to choose sessions, like this one, a-la-carte starting at $50. (Pricing reflects totals with ESA Member discounts, additional fees for non-members will apply.) REGISTER NOW.

HOSTED GUEST OPTION
ESA Executive Committee Members, Board of Directors and Committee Chairs from integrator companies and senior executives from high dollar volume integration companies (earning $2.5 million in annual revenue and above) are invited to apply for the Forum's VIP Hosted Guest option.

As a hosted guest, you'll receive complimentary airfare, ground transportation, hotel accommodations, food and beverage (as built into the program) and admission into all Forum and Summit events. For convenience, Forum staff will arrange transportation for all approved guests. Contact Hayley Zimmer (hzimmer@ae-ventures.com or 508-618-7850) with any questions you may have.

SPONSORSHIPS AVAILABLE
The ESI Forum is the event where vendor sponsor companies get the quality time they want with their largest potential and current customers. Meet one-on-one with the top decision makers from SDM 100-level companies. Guaranteed. Contact Chris Utter (cutter@ae-ventures.com, 262-894-3521) or Jessica DaCosta (jdacosta@ae-ventures.com, 508-618-4226) to secure your sponsorship spot today!